10 Best Universal Studios Souvenirs You Should Buy
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- Our Top Universal Orlando Souvenirs for 2026
- Best Budget Souvenirs Under $20
- Best Mid-Range Souvenirs $20 to $50
- Best Splurge Souvenirs Over $50
- Best Interactive Wands and Wizarding World Souvenirs
- Best Souvenirs From Epic Universe
- Best Popcorn Buckets and Refillable Cups
- Best Plushies and Character Toys
- Best Apparel, Mugs and Pins
- Best Souvenirs for UK Travellers to Pack Home
- Where to Find the Best Prices on Universal Souvenirs
Universal Studios offers an extensive range of souvenirs, so choosing which to buy during a trip can be incredibly difficult.
I’ve spent more than $2,000 on souvenirs from Universal Studios over the years. Some souvenirs have been a fantastic investment, and others, well, not so much.
So, learn from my mistakes and check out what I believe are the best souvenirs from Universal Studios.
You can buy all the souvenirs in this list from both Universal Orlando Resort and Universal Studios Hollywood.
1. Interactive Wand
There are three different types of Harry Potter wands you can buy at Universal Studios:
- Toy Wand
- Interactive Wand
- Collectable Wand
Although the toy and collectable wands are great, the interactive wands are the best and most popular.
The interactive wands are not only a fantastic souvenir but can also be used to cast spells inside the Wizarding World area of the theme park.

Using the map included with the wand, you can visit different ‘spell zones’. Here, the RFID chip inside the wand reacts to an element, creating movements and sounds that make it look as if you’re casting a spell.
An interactive wand costs $65 plus tax and is available in 26 designs. Each design is a replica of the wand used by a character from the Harry Potter franchise.
2. Power-Up Band
Power-Up Bands are another interactive souvenir you can buy at Universal Studios. Power-Up Bands are the best souvenir you can buy from Super Nintendo World because can be used to play mini-games inside this area of the theme park.

Power-Up Bands cost $42 plus tax and are available in six different designs:
- Mario
- Luigi
- Princess Peach
- Toad
- Princess Daisy
- Yoshi
3. Hogwarts Robe
Another fantastic souvenir for fans of Harry Potter is a Hogwarts robe. The robes are available in four designs, representing the four houses at Hogwarts:
- Gryffindor
- Hufflepuff
- Ravenclaw
- Slytherin
Hogwarts Robes are available in adult and child sizes and cost $139 plus tax.

At $139, a Hogwarts Robe is the most expensive souvenir on my list. I know you can get a Hogwarts Robe cheaper from third-party stores, and if you have a young child, that might be a good decision.
However, if you’re a serious Harry Potter fan, then I feel this robe is worth the $139. The quality of the material and the stitching are fantastic. Plus, the large outside pockets and the inside wand pocket are amazing.
4. Freestyle Cup
I’m all for a functional souvenir, so I love the interactive wands and power-up bands. You can use them inside the Universal theme park and display them, or use them again at home.
The same goes for a Coca-Cola Freestyle Cup, which cost $18.99. Discounts are available on multiple cups bought in a single transaction.

The Coca-Cola Freestyle Cup gives you unlimited drink refills all day. If you plan to buy more than four drinks at Universal Studios, you’ll save money by purchasing this cup.
You can also use the cup for a discount on future days or visits to the theme park and even use it as a drink bottle when you’re back home.
5. Souvenir Sipper
Souvenir sippers don’t offer the same value for money as refillable cups. However, the 3D character design can make them a better souvenir overall.
Souvenir sippers cost $18 plus tax and include one free drink. Any additional refills of the cup then come at the standard menu price.

6. Lanyard
Lanyards are another practical Universal Studios souvenir. They are great for storing room keys and park tickets while on vacation and come in a variety of designs.
Lanyards cost between $13 and $15, while lanyard pouches cost between $5 and $8.

7. Keyring
Universal Studio’s keyrings cost around $12, making them one of the cheapest souvenirs and a great choice if you’re visiting Universal Studios on a budget.
There are hundreds of different keyring designs to choose from, covering the most popular Universal films and TV shows.

8. Chocolate Frog
Another fantastic Harry Potter souvenir to buy at Universal Studios is a Chocolate Frog.
Chocolate Frogs are available in white, dark and milk chocolate and cost $14 each or 3 for $35. Each Chocolate Frog comes with a collectable trading card just like you see in the films. There are currently 15 trading cards to collect.

9. T-Shirts
Universal Studios sells a fantastic range of T-shirts from Universal TV shows and films, old and new. Both adults’ and kids’ T-shirts are available and cost between $25 and $40, depending on the size and design.
T-shirts are a great souvenir because you can wear them while you’re at the park and again when you’re home to remind you of your trip.

10. Plush Toys
There are hundreds of different plush designs to choose from at Universal Studios. There’s a plush for all interests, from Super Nintendo to Harry Potter, Sponge Bob to Jurassic Park.
The cost of plush toys at Universal Studios varies depending on the character, size, and style. Typically, they cost between $12 and $65.

Frequently Asked Questions
Below are the questions readers ask me most often when picking the most worthwhile souvenirs to bring home from Universal Orlando.
What is the best souvenir to buy at Universal Studios?
The interactive Harry Potter wand is the best souvenir I have bought, because it works as both a display piece and an interactive toy for spell-casting around the Wizarding World. Second-generation wands at $85 add light and haptic feedback through the Universal Orlando app.
How much does a Power-Up Band cost at Super Nintendo World?
Power-Up Bands cost $45 plus tax following the March 2025 price increase. They come in eight designs (Mario, Luigi, Peach, Daisy, Toad, Yoshi, plus Donkey Kong at Epic Universe) and unlock mini-games inside Super Nintendo World.
Are character popcorn buckets a good Universal souvenir?
Yes, character popcorn buckets have become one of the most collectible Universal souvenirs, with current designs like the light-up Optimus Prime at $34.99 and the HamiKuma bucket at $39.99. Each one includes a free first popcorn fill, and refills throughout the day are around $2.
How much do plush toys cost at Universal Studios?
Plush prices range from about $12 for keychain-size plush up to $65 for large character plush like the big Mario. Most standard small plush sit around $20 to $30 depending on character and detail.
Is a Freestyle Cup worth buying at Universal Orlando?
Yes, if you plan to drink more than four sodas per day. A Coca-Cola Freestyle Cup costs $18.99 and gives unlimited refills for the day, with discounted rates on subsequent days or return visits.
