10 Best Universal Orlando Souvenirs You Should Buy
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There are hundreds of souvenirs available to purchase at Universal Orlando. Even more now that Universal has opened its third theme park, Epic Universe. Not all souvenirs are created equal. Only some are worth your hard-earned cash.
I’ve been visiting Universal Orlando for over a decade and bought most of the items on this list personally. Here are the items I think are worth buying, ranging from around $15 to $140.
Methodology: Based on in-park research at Universal Orlando in May 2026 covering all four parks (Universal Studios Florida, Islands of Adventure, Epic Universe, and Volcano Bay). Every price and shop location was verified against Universal Orlando’s official shop, shopuniversal.com reporting in July 2026. All prices exclude 6.5% Florida sales tax.
1. Interactive Wand
💰 Price: $85 second-gen; $65 first-gen.
📍 Where to buy: Ollivanders (Diagon Alley/Hogsmeade); Cosme Acajor (Ministry of Magic).
Interactive Wands are one of two signature Wizarding World souvenirs at Universal Orlando (the other is a Hogwarts Robe). What makes this souvenir extra special is that it’s functional as you can use it to cast more than 40 spells across the three Wizarding World lands:
- Hogsmeade at Islands of Adventure
- Diagon Alley at Universal Studios Florida
- Ministry of Magic at Epic Universe
Universal launched the second-generation of Interactive Wands in March 2025 (11 years after the first generation).
The second generation of Interactive Wands have haptic vibration and brighter illumination so you can feel the spell cast in the wand as well as see it. These second generation wands cost $85 whereas the first-generation cost $63.
2. Power-Up Band
💰 Price: $45 standard; $50 Golden anniversary.
📍 Where to buy: 1-UP Factory or Mario Motors (Super Nintendo World).
The Power-Up Band is Super Nintendo World’s answer to the Interactive Wand. It’s a slap-bracelet-style wearable that pairs with the Universal Orlando App and unlocks the interactive layer of Super Nintendo World where you can:
- Collect digital coins
- Complete key stamp challenges
- Battle bosses across the land
Standard Power-Up Bands are available at $45 each with the characters Mario, Luigi, Peach, Daisy, Yoshi, Toad, and Donkey Kong.
A Golden Power-Up Band was also released on 22 May 2026 for Epic Universe’s one-year anniversary and costs $50. The Golden Power-Up Band is still available in July 2026 but not guaranteed to be restocked once current stock sells out.
Power-Up Bands are great but since they can only be used at Super Nintendo World in Epic Universe they don’t offer the same level of use as Interactive Wands which can be used at all three Universal Orlando parks since there is a Wizarding World in each one.
3. Hogwarts House Robe
💰 Price: $139 (adult and youth).
📍 Where to buy: Madam Malkin’s (Diagon Alley), Dervish and Banges (Hogsmeade).
The second signature Wizarding World souvenir at Universal Orlando is the Hogwarts robe, which is available for $139 in both adult and youth sizes. The robe is available with the house crest embroidery of any of the four houses:
- Gryffindor
- Slytherin
- Ravenclaw
- Hufflepuff
Each robe also has a secret wand pocket sized for the Interactive Wand.
These robes are fantastic for photos and getting into the role of being a wizard. However, Florida’s heat and humidity often make wearing it throughout the day impractical, and it’s big, so carrying it around all day can be a bit of a pain.
4. Butterbeer Metal Souvenir Stein
💰 Price: $37.99 metal; $13.49 plastic.
📍 Where to buy: Any Butterbeer cart resort-wide.
Butterbeer steins are available in two formats:
- Metal at $37.99
- Plastic at $13.49
You can drink Butterbeer from these steins in the park, or buy them separately as a souvenir. There is no discount for using your own Butterbeer stein instead of the standard serving cup. The drink costs the same either way.
The metal Butterbeer stein is heavy, well-made, and features an embossed Hogwarts crest with a pewter-finish handle. It only fills with cold or frozen Butterbeer (not the hot version served in colder months). In my opinion, it’s premium enough to justify the upgrade from the plastic model.
5. Themed Popcorn Bucket
💰 Price: $28.99 to $34.99.
📍 Where to buy: Popcorn stands throughout every park.
Popcorn buckets are Universal Orlando’s most-collected souvenir, and in 2026 there are a few new designs available, including:
- Epic Universe Emblem Light-Up: $33.99, sold at Other Worlds Mercantile in Celestial Park. The grand-opening evergreen souvenir.
- Autobot Optimus Prime Light-Up: $34.99, released April 2026 at the Supply Vault in the Transformers section of Universal Studios Florida.
- Jurassic World Rebirth T-Rex: $33.99, tied to the 2025 film release. Sold at Jurassic Outfitters in Islands of Adventure.
- Time-Turner Popcorn Bucket: $28.99 across Wizarding World shops. Classic design still selling.
A bag of popcorn at Universal Orlando typically costs $5 to $7, whereas popcorn refills at any Universal Orlando popcorn location cost just $2.19 with a Universal popcorn bucket.
6. Chocolate Frog
💰 Price: $14 each; 3 for $35.
📍 Where to buy: Honeydukes, Sugarplum’s, Les Galeries Mirifiques.
Chocolate Frogs are a fantastic budget-friendly souvenir to pick up from The Wizarding World of Harry Potter. Each Chocolate Frog comes with a collectible Wizard Card featuring a Witch or Wizard from the books. The frogs are available in three formats:
- Milk Chocolate
- Dark Chocolate
- White Chocolate
The frog itself is a solid moulded piece of chocolate. It’s tasty and comes in a Wizarding-themed pentagonal box, so it doubles as a display piece if you want to keep the Wizard Card without eating the chocolate.
Epic Universe added a French white chocolate frog exclusively at Les Galeries Mirifiques for the one-year anniversary in July 2026.
7. Adopt-a-Dragon Egg Plush
💰 Price: $30 (before tax).
📍 Where to buy: Toothless’ Treasures (Isle of Berk, Epic Universe).
The Adopt-a-Dragon Egg Plush is one of the most memorable souvenirs you can buy at Epic Universe.
This experience is only available at Toothless’ Treasures within Isle of Berk. Once you’re here, you’ll see there are five different dragon eggs to choose from each containing a different plush dragon:
- Toothless (Night Fury)
- Light Fury
- Stormfly (Deadly Nadder)
- Meatlug (Gronckle)
- Cloudjumper (Stormcutter)
After you’ve chosen and paid for your dragon egg, a Team Member offers to “hatch” your egg. The egg then opens to reveal a plush dragon, and the egg case becomes a wearable crossbody carrier so you can carry your dragon around the park for the rest of the day.
8. Mr. DNA Sweatshirt
💰 Price: $55.
📍 Where to buy: Jurassic Outfitters or Dinostore (Islands of Adventure).
The Mr. DNA sweatshirt is a must-buy Jurassic Park souvenir for fans of the franchise. Mr. DNA is the cartoon mascot who explains dinosaur cloning during the movie’s park tour, and he’s now the face of an entire souvenir line at Islands of Adventure.
You’ll find Mr. DNA merchandise at both Jurassic Outfitters (near the Jurassic Park River Adventure exit) and Dinostore inside the Jurassic Park Discovery Center. Alongside the sweatshirt, the line includes:
- T-Shirts
- Waist Bag
- Phone Case
- Socks
- Notebook
What I love about this sweatshirt, and the entire line, is that it’s a wink to fellow fans of Jurassic Park. You can easily wear it as part of an off-property outfit in a way a park-branded tee doesn’t.
9. Coca-Cola Freestyle Refillable Cup
💰 Price: $18.99 new (1 day of refills); $11.99 reactivate.
📍 Where to buy: 40+ Freestyle stations across the 4 parks + CityWalk (not inside Wizarding World or Simpsons Fast Food Blvd).
The Coca-Cola Freestyle Cup is a practical souvenir and one we buy on every trip. These cups cost $18.99 and can be reactivated for $11.99 the next day you visit (whether on the same trip or a later one). Refills are unlimited at any Freestyle station, with a 10-minute cooldown between pours. Since a single fountain soda at Universal is around $5, the cup pays for itself within a couple of refills and keeps you hydrated in the Florida heat.
Personally, I get the standard RFID cups, but you can also grab a 3D themed souvenir cup if you want something more collectible. These are refillable throughout the day (at counters, not Coca-Cola Freestyle machines) and can’t be reactivated. They look better, but the money-saving element isn’t the same.
Buying multiple Freestyle cups in one transaction drops the per-cup price. Two cups are $16.99 each, and 3 to 6 cups are $14.99 each. If you’re a family of 3 or more, buy them together at the first station and save $12 to $15 upfront.
10. Loungefly Mini Backpack
💰 Price: $80 to $100.
📍 Where to buy: Universal Studios Store (CityWalk).
Loungefly bags are one of the more expensive souvenirs available at Universal Orlando. However, they’re practical, so you can easily use them on a regular basis after your trip. These backpacks come in a variety of Universal themes including:
- Jurassic Park
- Jaws
- Universal Monsters
- Harry Potter
- Dark Universe (via the Frankenstein Manor 1-year anniversary drop in July 2026)
The Universal Studios Store at CityWalk carries the widest range and is open later than the theme parks, so you can browse after the parks close. Loungefly also releases resort-exclusive designs at Universal.
Honorable Mentions
Here are some items that missed out on a place in the top ten, but are still worth mentioning:
- Minion Plush Backpack ($36.95): at Super Silly Stuff (exit of Despicable Me: Minion Mayhem in Universal Studios Florida). The Minion is the bag, complete with overalls, boots, gloves, and goggles.
- Hogwarts Express Wallet ($30) or Wristlet ($20): at Hogsmeade Station or King’s Cross Station. Requires a Park-to-Park ticket to access both stations.
- Vintage 1920s Paris Robe ($139): Ministry of Magic exclusive at Les Galeries Mirifiques. Lighter fabric blend than the classic robe and machine washable. Covered in depth in our Harry Potter Robes Complete Guide.
- Captain Cacao Plush: the sleeper hit of Epic Universe, sold at Moonship Chocolates & Celestial Sweets in Celestial Park.
- Dark Universe Bitty Monsters collection: a mini-figure and plush line featuring Frankenstein, Bride, Dracula, Wolf Man, and Creature from the Black Lagoon, sold at The Manor Storehouse and Pretorius’ Scientific Oddities.
- Pins and magnets: from $5. Universal Studios Florida has a dedicated pin-trading cart near the NBC Media Center where you can trade based on pin size (larger for two smaller, or same-size swaps).
Frequently Asked Questions
These are the questions readers ask me most about Universal Orlando souvenirs.
What is the best souvenir to buy at Universal Orlando?
The Interactive Wand ($85 second-generation, or $63 at Cosme Acajor in Ministry of Magic) is the single best souvenir because it does something in the parks. Over 40 spell locations across the three Wizarding World lands at Universal Orlando respond to a properly cast spell. It also works on future visits to any Universal park worldwide, so the spend amortises across your lifetime of Universal trips.
How much does the average Universal Orlando souvenir cost?
Budget souvenirs (pins, magnets, keychains) start around $5. Mid-tier signature items like Butterbeer steins, popcorn buckets, Power-Up Bands, and the Mr. DNA Sweatshirt sit in the $30 to $60 range. Interactive Wands run $63 to $85. Hogwarts robes are $139 for both adult and youth. Loungefly backpacks are $80 to $100. A typical guest budget of $40 to $85 lands the best sweet-spot souvenirs.
What are the best Epic Universe souvenirs?
The standouts unique to Epic Universe are: Cosme Acajor Ministry of Magic Interactive Wands ($63+), Power-Up Bands at Super Nintendo World ($45 standard or $50 Golden anniversary), Toothless plushes at Toothless’ Treasures on Isle of Berk, Dark Universe monster merchandise at The Manor Storehouse, and Celestial Park exclusives including the Epic Universe Emblem Light-Up Popcorn Bucket ($33.99) and the first-ever Universal Lug bag collaboration.
Can I buy Universal Orlando souvenirs online?
Yes. Universal Orlando’s classic house robes, standard Interactive Wands, Power-Up Bands, and many plush toys are on shopuniversal.com and shop.universalorlando.com. Free US domestic shipping applies to orders over $100 with the code FREESHIP100 on shopuniversal.com or SHIP100 on shop.universalorlando.com. Some Epic Universe exclusives (like the Cosme Acajor Ministry of Magic wands and Vintage 1920s Paris robes) are park-exclusive and not available online.
Which Universal Orlando shop has the biggest selection?
The Universal Studios Store at CityWalk carries the widest selection of Universal Orlando souvenirs across every park and franchise. It stays open later than the theme parks and is a good final-day stop before you leave. On-site hotel gift shops also stock select Wizarding World and Universal merchandise.
Are Universal Orlando popcorn buckets refillable?
Yes. Every Universal Orlando popcorn bucket refills at any popcorn location resort-wide for $2 for plain popcorn. Refills work at any bucket on any subsequent visit within a valid ticket day, so the bucket pays for itself if you eat more than a few servings.
