Review: Bluey Suite at CBeebies Land Hotel, Alton Towers
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I’d had the Bluey Suite at the CBeebies Land Hotel on my radar for over a year before I finally booked it. We visited at the start of the Easter holidays (two adults, a four-year-old and an 18-month-old) and I can honestly say from the moment we opened the door the whole thing was worth it.
I booked through Alton Towers’ Stay and Play promotion, paying £608.50 for one night (Sunday to Monday), around six weeks in advance. That price included:
- Breakfast
- A round of Extraordinary Golf
- Express Parking
- Merlin Essential Annual Passes for all qualifying guests
The Merlin Essential Annual Pass retails at £99 each. My wife, my four-year-old and I all qualified. My 18-month-old is under 90cm so enters the parks free and didn’t need an annual pass or park ticket. That’s £297 of annual pass value built into the price before you factor in the hotel, breakfast and parking.
The suite typically costs between £500 and £600 at standard rate, which means the Stay and Play price was not significantly inflated to account for the passes. I genuinely saved money by booking during the promotion rather than paying the standard rate separately.
I had also been considering investing in Merlin Annual Passes for a while, so the combination of the room I wanted and the promotion made it an easy decision to book despite the high headline price.
The Room
The Bluey Suite sleeps up to seven and is split into two connected spaces, a parents’ bedroom and a separate kids’ room, joined by a large archway and window that brings a lot of natural light into the back of the suite even on cloudy days.
The attention to detail throughout is genuinely impressive. The carpet is patterned in the geometric style from the Heeler family home in the show while the walls are covered in Bluey and Bingo murals.
Parents’ Bedroom
The double bed sits under a tent-style canopy with a large Bluey family artwork above the headboard. There are built-in shelves and reading lamps on either side, Bingo and Bluey murals across the walls and a wall-mounted TV.
The green quilted bedding and bunting give the room a warm feel that’s themed without being overwhelming.
On the opposite wall there’s a desk with a kettle, tea and coffee, biscuits, a Nespresso machine and a mini fridge underneath.
The desk has USB-A and USB-C charging sockets built into the power points, which is a small detail but a useful one when you have devices to charge ahead of a second day at the park.
Kids Space
Bunk beds sit against one wall with a pull-out trundle bed underneath, alongside a red sofa and pink striped wallpaper. A circular stained-glass style window gives the space a cosy, den-like feel that both of my children went straight to when we arrived.
The floor is patterned in the geometric style throughout the room to reflect the design of the Heeler family home.
Across from the bunk beds there’s a yellow cabinet with spinning frog-face discs (which kept the kids entertained for a surprising amount of time), a salt lamp-style light and a Bluey and Bingo photo frame.
One detail worth mentioning: the Bluey theme tune plays when you open the room door. I wasn’t expecting it and our four-year-old absolutely couldn’t contain himself. It’s a small touch but it perfectly captures the level of thought that’s gone into the theming throughout.
Bathroom
The bathroom has a bath with an overhead shower. Water pressure was good and the towels were decent quality.
There’s also a kids’ toilet seat attached to the adult toilet seat, a small but thoughtful touch given that most children staying here will only just be toilet trained, if at all.
Bluey Suite vs Bluey Room
The CBeebies Land Hotel has both a standard Bluey Room and a Bluey Suite.
- The Bluey Room sleeps up to five (two adults and three children). It has a double bed and a partitioned children’s area with bunk beds and a pull-out trundle bed, all in the same room.
- The Bluey Suite sleeps up to seven and has a fully separate kids’ room with bunk beds, a pull-out trundle bed and a sofa bed, giving significantly more sleeping capacity than the standard Bluey Room.
If your children are older and floor space is less of a concern, the Bluey Room will likely suit you just as well. For families with toddlers, babies or a larger group, the suite is worth the extra cost for the space alone.
Tips & Booking Advice
- Book early and be patient with the search: The Bluey Suite is the most popular room at the CBeebies Land Hotel and sells out quickly. If you can’t see it in the search results, it’s sold out on those dates rather than unavailable, so keep checking back.
- Check for promotions: The Stay and Play offer made a significant difference to the overall value. Alton Towers runs promotions periodically so it’s worth checking before booking at full price.
- Suite guests get an earlier check-in: Standard check-in is 3pm. Suite guests can check in from 2pm.
- Check your child’s height before you go: The 0.9m threshold determines which rides your child can access in CBeebies Land. Knowing in advance avoids disappointment on the day.
Is the Bluey Suite Worth It?
At £608.50 for one night, the price is high. But with £297 of annual pass value included, the effective cost of the hotel stay itself was closer to £300. For a fully themed suite in one of the on-site hotels with breakfast and Express Parking, that felt fair.
The room exceeded my expectations. My four-year-old got the most out of it and was completely captivated from the moment the theme tune played as we opened the door.
Would we book it again? Maybe, but only with a good promotion. Without one, it’s an expensive treat that’s hard to justify for a regular stay. For a special occasion though, a birthday or milestone, it delivers.
